I’m going to be real with you: This week, I’m writing this from inside the funk.
It’s not a crisis or burnout. It’s just a flat, going-through-the-motions feeling where you’re doing everything you’re supposed to do. I’ve been showing up, checking things off, and doing the needful, but the spark that usually makes me feel like me is just quiet right now.
If you’ve been here, you know what I mean. And if you haven’t, you will eventually. This feeling is part of building something over time, and everyone who has big goals and dreams feels this way every once in a while.
Being in a funk doesn’t mean something is wrong with you or your business. You haven’t lost your passion, you haven’t necessarily made the wrong choice, and you’re certainly not failing in some invisible way. It means you’re human, and humans run in seasons. We don’t get to be “on” forever. But we also don’t have to stay stuck. Here are three things that actually help get out of this funk:
1. Stop Waiting for Motivation—Start With Momentum
Motivation is not what gets you going; momentum is.
Motivation is the feeling. Momentum is the first small action you take before the feeling shows up. And I’ve learned that feeling motivated almost always follows the action, not the other way around.
When I’m in a funk, I don’t try to get inspired first. I pick one small thing—the smallest possible version of something—and I do just that. One email or one task I’ve been circling, and I tackle it. Not because I feel like it, but because starting is how the feeling eventually comes back. You don’t need to feel motivated to move; you just need to move first.
2. Go Back to Your Why
When you feel unmotivated, it usually helps to go back to the reason you started.
Not the business goals or the revenue targets—the real reason. Remember the list of things you wanted when you decided this was the life you were building. For me, that’s things like waking up without an alarm, having breakfast with my husband, or working in a way that fits my life instead of the other way around. Most of those things are true for me right now, even when I don’t notice them.
Sometimes the funk isn’t about losing your why—it’s about forgetting to look at it. So, let yourself remember what you’re actually doing this for, because the daily grind has a way of burying that under the to-do list. Your why doesn’t disappear when the motivation does. It’s still there. You just have to go find it again.
3. Give Yourself Permission to Be in the Season
This one might be the hardest—especially if you’re someone like me who expects a lot from yourself.
The pressure to always be excited, always be growing, or always be bringing your best creative energy? That pressure is its own kind of drain. And sometimes the most productive thing you can do is stop fighting the season you’re in and just let yourself be in it for a minute.
Going through the motions isn’t failing; it’s maintaining. And maintenance has real value—it keeps the foundation solid while the energy rebuilds. Not every season is a breakthrough season. Some seasons are just about keeping the lights on and trusting that the spark will come back. So, give yourself permission to not be at your peak on occasion. Don’t pile guilt on top of the flatness—that just makes it heavier. Show up, do the work, take care of yourself, and trust the process. The spark always comes back. It always has.
If you’re in a funk right now too, I want you to know you’re not alone in it—and you don’t have to hustle your way out of it. Start small, go back to your why, and be a little kinder to yourself about where you are. That’s what I’m working on this week. Maybe you need to too.
What do you do when the motivation goes quiet? Drop a comment—I’d love to hear what helps you find your way back.
